INFO     






YELLOW BLOCK
ACTUAL FRIENDS

VISUAL IDENTITY
PACKAGING

Like any good cheese, Yellow Block's branding is playful yet mature, elevating the experience before you’ve even opened the pack. Every detail is designed to spark curiosity and conversation. Hand-drawn illustrations, tactile packaging, and photography that emphasises texture and colour all work together to bring the brand to life — capturing the warmth and joy of sharing good food with others.

Full case study coming soon. 





CREATIVE DIRECTION  

Actual Friends


DESIGN

Ray Yafi

Shahina Ahmed


WORDS

Zahra Khamissa


PHOTOGRAPHY

Ellen Mary Cronin


HEY@SHAHINA-AHMED.COM