Giving ovarian cancer the focus it needs for every woman to be a survivor. 

To accelerate progress in the fight against ovarian cancer, Ovarian Cancer Action, the UK’s leading ovarian cancer research charity, sought to redefine its brand. The goal was to create a powerful identity that would inspire greater action, reach a wider audience, and align with the charity’s mission of saving lives through increased awareness and research.

︎︎︎ It’s Nice That

︎︎︎ Creative Boom

︎︎︎ The Brand Identity

The ‘O’ is inspired by a widely recognised cancer symbol, and incorporates elements of the cancer ribbon and a representation of an ovary. Serving as the cornerstone graphic element, the logo seamlessly integrates into the logotype and serves as the primary source for much of the charity’s visual language.

Connecting the visual identity with our brand strategy, the challenge was crafting a tone that allowed the brand to be loud for fundraising and advocacy, while also providing empathetic guidance when necessary.

We collaborated with Cécile Dormeau to create an illustration library that perfectly captures complex emotions and narratives. Her illustrations bring a sense of warmth and relatability to the brand.

Shahina Ahmed

Inês Segadães

Cécile Dormeau

Rob Wilkes
Aurora Moruzzi-Lee