If you want good, honest food, during a time when your immune system needs it the most…Honest’s your best bet. We wanted to make sure Honest Kitchen had a sincere and streamlined strategy - by introducing icons and visual elements that reflect their intentions without the fine print. And most importantly - with transparency and honesty. No Nasties, pinky promise! The visual language library we created allows the brand to use and adapt throughout a wide range of applications and products. Keeping the brand consistent, playful and recognisable.
SPINNEY’S MICRO INCUBATOR
We helped Honest distil their motives and ideas for Spinneys Micro Incubator Program. With a clear strategy, direct and friendly tone of voice and gifs to keep things fun, it’s no surprise that they were selected out of 160 entrants to stock their products at Spinneys.
MORE TO COME — STAY TUNED!