
CPR BRA
REVOLT
BRAND CAMPAIGN
PACKAGING
PACKAGING
1 in 3 people are afraid to give women CPR due to fear of touching their breasts. This shocking statistic means every year more women die from cardiac arrests than men. On ‘Restart A Heart’ day we partnered with St John Ambulance to launch the CPR Bra. A bra that’s designed to save women’s lives, give consent and educate people on how to give CPR to a person with breasts.
The campaign was fronted by Chelsea and Lioness legend Millie Bright, along with celebrities Ashley James, Lucy Edwards and Sharon Gaffka. The bras were also sent to influencers like Mylenne Klass, Scarlett Douglas and more to spread the word on socials.
FEATURED IN
︎︎︎ Campaign
︎︎︎ Famous Campaigns
︎︎︎ Creative Salon










PR COVERAGE
148 pieces of national and regional media coverage (inc. BBC Breakfast).
148 pieces of national and regional media coverage (inc. BBC Breakfast).
1.2+ billion media impressions, with £0 media spend.
250+ prominent billboard locations nationwide.
3.2+ million social media reach in just three days.
Endorsed by 14 prominent celebs and orgs, including Myleene Klass and Chelsea Women’s Football Club.
CREATIVE
Alice Dowdall
Sarah Levitt
DESIGN
Shahina Ahmed
MOTION
Rob Wilkes
George Willment
CAMPAIGN PHOTOS