INFO     







CPR BRA
REVOLT

BRAND CAMPAIGN

PACKAGING

1 in 3 people are afraid to give women CPR due to fear of touching their breasts. This shocking statistic means every year more women die from cardiac arrests than men. On ‘Restart A Heart’ day we partnered with St John Ambulance to launch the CPR Bra. A bra that’s designed to save women’s lives, give consent and educate people on how to give CPR to a person with breasts.

The campaign was fronted by Chelsea and Lioness legend Millie Bright, along with celebrities Ashley James, Lucy Edwards and Sharon Gaffka. The bras were also sent to influencers like Mylenne Klass, Scarlett Douglas and more to spread the word on socials.


FEATURED IN

︎︎︎ Campaign 

︎︎︎ Famous Campaigns

︎︎︎ Creative Salon

























PR COVERAGE

148 pieces of national and regional media coverage (inc. BBC Breakfast).
1.2+ billion media impressions, with £0 media spend.
250+ prominent billboard locations nationwide.
3.2+ million social media reach in just three days.
Endorsed by 14 prominent celebs and orgs, including Myleene Klass and Chelsea Women’s Football Club. 





 
CREATIVE 

Alice Dowdall
Sarah Levitt

DESIGN 

Shahina Ahmed

MOTION

Rob Wilkes

George Willment

CAMPAIGN PHOTOS

Madeleine Penfold









© SHAHINA AHMED