1 in 3 people are afraid to give women CPR due to fear of touching their breasts. This shocking statistic means every year more women die from cardiac arrests than men. On ‘Restart A Heart’ day we partnered with St John Ambulance to launch the CPR Bra. A bra that’s designed to save women’s lives, give consent and educate people on how to give CPR to a person with breasts.

The campaign was fronted by Chelsea and Lioness legend Millie Bright, along with celebrities Ashley James, Lucy Edwards and Sharon Gaffka. The bras were also sent to influencers like Mylenne Klass, Scarlett Douglas and more to spread the word on socials.

︎︎︎ Campaign 

︎︎︎ Famous Campaigns

︎︎︎ Creative Salon

148 pieces of national and regional media coverage (inc. BBC Breakfast).
1.2+ billion media impressions, with £0 media spend.
250+ prominent billboard locations nationwide.
3.2+ million social media reach in just three days.
Endorsed by 14 prominent celebs and orgs, including Myleene Klass and Chelsea Women’s Football Club. 

Alice Dowdall
Sarah Levitt

Shahina Ahmed

Rob Wilkes

George Willment

Madeleine Penfold