ALL SPARKLE, NO SMOKE
LOCAL, 2018
ART DIRECTION
PACKAGING
PACKAGING
Estée Lauder approached us to design a Diwali campaign that was elegant, luxurious and truly Indian. We designed a limited edition box printed with the classic Indian fireworks to capture the essence of Diwali. The campaign addressed the festival’s impact on air quality and initiated a dialogue on alternative ways of celebrating. A 10-part photo series was shot to launch the Diwali gift box.
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BEHIND THE SCENES
Being involved in the process from beginning to end meant that we had the opportunity to source the right material, find artisans to embroider the bag and direct the shoot down to the very last detail.
CREATIVE DIRECTION
LOCAL
DESIGN
Shahina Ahmed
Chandni Jhaveri
PHOTOGRAPHY